Anita Dunn on Managing the Media and ‘Controlling the Message’

This, in a nutshell, illustrates the Obama/media relationship.

“The reality is that, whether it was a David Plouffe video or an Obama speech, that a huge part of our press strategy was focused on making the media cover what Obama was actually saying, as opposed to why the campaign was saying it, what the tactic was…

“We had a huge premium both on message discipline, on people in the campaign not leaking to reporters, on people in the campaign not discussing our strategy, and also on making the press cover what we were saying..

“One of the reasons we did so many of the David Plouffe videos was not just for our supporters, but also because it was a way for us to get our message out without having to actually having to talk to reporters. We just put that out there and make them write what Plouffe had said, as opposed to Plouffe doing an interview with a reporter. It was very much we controlled it, as opposed to the press controlled it.

“It did not always make us popular with the press, but we increasingly, by the general election, very rarely did we communicate through the press anything that we didn’t absolutely control.

“Sen. Obama himself did a lot of local television, we did as much live television as possible, so it couldn’t be edited…. So that what the voters heard, we determined, as opposed to some editor in a TV station.

“One of the reasons that the Web-site worked so well is that we used opportunities in the traditional to drive people on line, to say that’s where you can get more information… We used press to basically drive people to our Web-site, which increased our traffic.

“We went around that filter.”

The MSM was/is a willing participant in allowing Obama to ‘absolutely control’ the broadcast propaganda.
They drink gallons of Jonestown Kool-Aid, and can’t understand why Fox News ratings are sky-high while theirs are in the cellar.

Fox News is a maverick among sheep. I’m glad there’s a media organization that actually fact checks and shows Obama for the nihilist megalomaniac he is. All of his staff and appointees are so far to the Left they make Vladimir Lenin look moderate. Their own words, philosophy, and backgrounds are all the material we need to expose them.

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